The Power of Follow-Ups for Event Venues

💡 Did you know 80% of bookings come from follow-ups?

If your venue isn’t following up, you’re leaving money on the table. And I’m not talking about a polite “Thanks for your inquiry” email—I’m talking about a consistent, strategic follow-up system that turns inquiries into bookings.

Let me show you why this matters with a quick story:

Imagine this:

Sarah is planning her wedding. She’s overwhelmed with choices and reaches out to three venues in your area.

• Venue A sends her an email reply and never follows up.

• Venue B calls her once but doesn’t leave a voicemail when she doesn’t pick up.

• Venue C follows up promptly via text, sends her a reminder about their tour availability, and even checks in a few days later with a helpful tip about choosing wedding dates.

Which venue do you think Sarah booked with? That’s right—Venue C.

Here’s why follow-ups are CRITICAL for event venues:

✔️ Follow-ups build trust. Consistently following up shows professionalism and makes your venue stand out. Clients feel like you’re invested in helping them create their perfect event.
✔️ They reignite interest. A quick “Just checking in” text or email can be the nudge someone needs to schedule a tour or even lock in their date.
✔️ Clients need reminders. Most people start planning their events months in advance. Between work, family, and other commitments, they’ll often forget to respond—unless YOU keep the conversation alive.

How to Start:

• Make follow-ups timely. A 24-48 hour window is crucial after their initial inquiry.

• Use multiple touch-points: phone, text, email—meet your lead where they prefer to communicate.

• Don’t be afraid to follow up multiple times (nicely, of course). Persistence wins.

What’s your venue’s current follow-up process?

Message me if you’d like tips to refine your strategy.
Let’s make sure you’re not leaving bookings behind!